Select ONE of these projects briefs. Select a project and the product carefully so that it will provide enough ‘meat’/academic application to cover what is required in the project to demonstrate your packaging knowledge. Be aware that picking a project/concept directly related to your own company may restrict your thinking. You are encouraged to think of products you purchase or consume. This will give you the interest but will not narrow down your thinking about the possible solutions or proposals. Spend some time looking at products on retail shelves and identify where you could propose a packaging concept that would make a real difference.
