BRIEF ONE

1. ACCESSIBLE PACKAGING

Your challenge is to design and show the construction of the packaging for any product to showcase your concepts for accessible packaging. You may select any product or brand, existing or of your own to clearly present the accessible packaging features.

 

Background

What is Accessible Packaging? Also sometimes called inclusive packaging, accessible packaging should be able to be easily recognised, identified, understood, opened, re-closed and disposed by the consumer.

Not only should accessible packaging be convenient and efficient for everyone, but also for those consumers with disabilities, such as impaired vision or restricted physical capabilities. Many products also may require tamper evidence.

 

Your concept should consider issues such as ease of construction and use,  legibility, ergonomics, flexibility, intuitiveness, and desirability.

 

Reference for some 'idea starters':
Five Ways to Make Your Packaging More Accessible

 

Considerations
➤ Your packaging proposal should be selected and created to showcase your good idea as a solution to the challenge. 

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