BRIEF 3

QUICK SERVICE RESTAURANT (QSR) TAKEAWAY PACKAGING

Your challenge is to design the packaging for QSRs to use for home delivery, drive thru or e-commerce sales. Your proposed pack design should package various food and beverage products conveniently together whilst enhancing and portraying the QSR’s brand and image creatively.

Background
Takeaway packaging is more than just a container. It can play an important role in conveying the QSR’s brand values whilst it also preserves the freshness and quality of food so the food remains as fresh as when it first left the restaurant’s kitchen. 

Considerations

➤ Your design proposal should be selected and created to showcase your good idea as a solution to the challenge.

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The Other Briefs .

1.  ACCESSIBLE PACKAGING

2. SINGLE SERVE PACKAGING